Vanilla is the fruit of a thick green orchid vine (v. planifolia) that grows wild on the edge of the Mexican tropical forests. The vines, when grown wild, will grow up to the top of tall trees in the jungle. Commercially, the vines are pruned for a few reasons. One is that the vines will not flower until they stop growing. And two, the vines need to be at a height where workers can reach them. Once the vines stop growing they produce clusters of buds that eventually develop into orchids, up to 1000 flowers for one vine. Not all the flowers are hand pollinated though. They are thinned out so as to guarantee good quality beans, albeit fewer in quantity. After hand pollination, the flowers develop into long thin green pods or beans that can grow up to 12 inches (30 cm) long. Average length is about 8 inches long. These tasteless and odorless green pods are hand-picked when they are still not ripe and then the fermentation process begins. The beans are first plunged into hot water and then the 'drying' and 'sweating' process starts. The beans are dried in the sun during the day and then wrapped in the blankets at night so they can sweat. This process can last anywhere from 2 to 6 months until the beans become a very dark brown color and develop a white crystalline substance (or frost) on the outside of the bean, called vanillin. The vanillin is what gives the beans their wonderful flavor and aroma and these beans are prized. At this point the beans are aged to bring out their full flavor, and this can take up to two years. Once dried and cured the vanilla pods need to be kept airtight to retain their wonderful flavor.
In 2015, global Vanilla production reaches 282.6 tons, reduced by 2.92% compared with the production in 2011. However, the demand for vanilla is larger than production. And the reason why the production is smaller is that the raw materials suppliers Madagascar and Indonesia have a Yield reduction.
In 2015 Madagascar experienced poor flowering and a very small vanilla bean crop. So the price of Vanilla bean which is raw materials of vanilla products will increase, thus the price of vanilla products will increase in some way.
The market competition is intensive because currently there is huge number of enterprises that engaged in Vanilla Bean business. The technology of Vanilla is not that advanced; so the involved of enterprises have paid more attention on the technology of Vanilla to gain more market share. In the last ten years significant efforts have been made for commercial exploitation of Vanilla through the use of synthetic technique.
Despite the presence of competition Vanilla in the market, the demand for Vanilla is quite tremendous and is growing, investors are still optimistic about this area; in the future, there will still have more new investors to enter the field.
Although sales of Vanilla brought a lot of opportunities, the study group recommends the new entrants who have money only, but lack technical advantage and downstream support should not enter into the Vanilla field
According to this study, over the next five years the Vanilla market will register a 5.5% CAGR in terms of revenue, the global market size will reach USD 90 million by 2024, from USD 65 million in 2019. In particular, this report presents the global market share (sales and revenue) of key companies in Vanilla business, shared in Chapter 3.
This report presents a comprehensive overview, market shares, and growth opportunities of Vanilla market by product type, application, key manufacturers and key regions and countries.
This study considers the Vanilla value and volume generated from the sales of the following segments-
Segmentation by product type- breakdown data from 2014 to 2019, in Section 2.3; and forecast to 2024 in section 11.7.
Extract
Powder
Paste
Segmentation by application- breakdown data from 2014 to 2019, in Section 2.4; and forecast to 2024 in section 11.8.
Retail
Food service
Cosmetic
Pharma
Other
This report also splits the market by region- Breakdown data in Chapter 4, 5, 6, 7 and 8.
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Spain
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report- Breakdown data in in Chapter 3.
Lochhead Manufacturing Co
Spice Jungle
Vanilla Queen
David Michael & Co
Heilala Vanilla
Venui Vanilla
Nielsen-Massey
Blue Cattle Truck
Sonoma Syrup Company
Hawaiian Vanilla Company
Frontier
Singing Dog
In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key manufacturers and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.
Research objectives
To study and analyze the global Vanilla consumption (value & volume) by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2024.
To understand the structure of Vanilla market by identifying its various subsegments.
Focuses on the key global Vanilla manufacturers, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Vanilla with respect to individual growth trends, future prospects, and their contribution to the total market.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To project the consumption of Vanilla submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
