Barbecue sauce (also abbreviated BBQ sauce) is used as a flavoring sauce, a marinade, basting or topping for meat cooked in the barbecue cooking style, including pork or beef ribs and chicken. It is a ubiquitous condiment and is used on many other foods as well.
Barbecue sauces and rubs has become a regular item in kitchens and restaurants across the global. The variety of dishes that use barbecue sauce provide barbecue sauce producers with ample protection from the economic shockwaves of the recession. Furthermore, as the popularity of organic foods increases in the global, new barbecue sauce producers have emerged to meet demand for high quality sauces. These factors have encouraged industry revenue to grow at a average rate of 5% to total USD6.3 billion in 2016, including growth of 4% in 2015.
While the largest barbecue sauce producers are major consumer products conglomerates, such as Kraft Foods Group Inc., smaller industry operators have entered the market. Kraft Foods Group Inc hold 3.69% market share. Barbecue sauce is primarily served with meat dishes, so the amount of meat people consume influences the industry's performance.
The BBQ sauces and rubs industry has a low level of concentration. The two largest firms are- Kraft and Sweet Baby Ray's. These major companies hold sizable advantages, including their ability to spend more on product development and marketing than smaller companies. As such, even though barriers to entry are relatively low, revenue from any one small operator will not represent a significant share of total industry revenue. Even independent companies that produce and distribute on a national scale, like Sweet Baby Ray's, will still likely generate far less revenue than major international conglomerates. The global total number of industry enterprises has remained relatively stable since 2008.
The BBQ sauces and rubs industry is in the mature phase of its industry life cycle. Little change and muted growth in this industry point to its maturity. The majority of new products created are variations on well-established ones, and the industry's products are widely accepted in consumer markets. While the industry is growing over the 10 years to 2022, there are limitations to its growth.
According to this study, over the next five years the BBQ Sauces & Rubs market will register a 5.3% CAGR in terms of revenue, the global market size will reach USD 9110 million by 2024, from USD 6680 million in 2019. In particular, this report presents the global market share (sales and revenue) of key companies in BBQ Sauces & Rubs business, shared in Chapter 3.
This report presents a comprehensive overview, market shares, and growth opportunities of BBQ Sauces & Rubs market by product type, application, key manufacturers and key regions and countries.
This study considers the BBQ Sauces & Rubs value and volume generated from the sales of the following segments-
Segmentation by product type- breakdown data from 2014 to 2019, in Section 2.3; and forecast to 2024 in section 11.7.
BBQ Sauces
BBQ Rubs
Segmentation by application- breakdown data from 2014 to 2019, in Section 2.4; and forecast to 2024 in section 11.8.
Commercial
Household
This report also splits the market by region- Breakdown data in Chapter 4, 5, 6, 7 and 8.
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Spain
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report- Breakdown data in in Chapter 3.
Kraft
Sweet Baby Ray's
Croix Valley
KC Masterpiece
Stubb's
Victory Lane BBQ
Flagship
Rufus Teague
Traeger
Sucklebusters
Famous Dave's
Open Pit
ConAgra Foods
Oakridge BBQ Rub
Aliminter S.A.
Gyma
In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key manufacturers and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.
Research objectives
To study and analyze the global BBQ Sauces & Rubs consumption (value & volume) by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2024.
To understand the structure of BBQ Sauces & Rubs market by identifying its various subsegments.
Focuses on the key global BBQ Sauces & Rubs manufacturers, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the BBQ Sauces & Rubs with respect to individual growth trends, future prospects, and their contribution to the total market.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To project the consumption of BBQ Sauces & Rubs submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
