Bubble tea, popularly known as boba tea, is a Taiwanese drink prepared with tea or milk as the base component. This tea is glazed with boba, which are soft, chewy, and gummy tapioca pearls extracted from cassava root. Other ingredients, such as jelly and fruit balls, are used for enhancing the texture of the tea. Bubble tea is served in a hot or cold form, according to the preference of consumers and a fat straw is used through which the pearls can be easily eaten by the consumers. Bubble tea is slowly gaining popularity in Asia-Pacific countries such as China and India, and globally too.

Availability of bubble tea at lower prices and introduction of additional healthy ingredients in tea by different market players drive the global bubble tea market growth. However, excess of sugar content in these drinks leading to health issues and trend of coffee consumption are expected to restrict the market growth. Introduction of various new flavors and blends, and high demand among the young population for a variety of teas are expected to provide lucrative opportunities for market expansion.

The report segments the global bubble tea market on the basis of base ingredient, flavors, component, and geography. Based on base ingredient, the market is divided into black tea, green tea, oolong tea, and white tea. On the basis of flavor, it is categorized into original flavor, coffee flavor, fruit flavor, chocolate flavor, and others. Based on component, it is classified into flavor, creamer, sweetener, liquid, tapioca pearls, and others. Geographically, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The key players operating in the market includes Lollicup USA Inc., CuppoTee Company, Bubble Tea House Company, Ten Ren's Tea Time, Boba Box Limited, Sumos Sdn Bhd, Gong Cha USA, Boba Tea Company, Troika JC. (Qbubble), and Fokus Inc.

KEY BENEFITS FOR STAKEHOLDERS

This study outlines the current trends and future scenario of the bubble tea market from 2017 to 2023 to understand the prevailing opportunities and the investment pockets.
Major countries in each region are mapped according to individual market revenue, and key players and their major developments in the recent years are listed.
An in-depth analysis of current research & clinical developments within the market is provided with key dynamic factors.
The key drivers, restrains, and opportunities and their detailed impact analyses have been elucidated.
Porters Five Force's model helps to analyze the potential of buyers & suppliers, and the competitive sketch of the market, which is expected to guide the market players to develop strategies accordingly.

Key market segments

By Base Ingredient

Black Tea
Green Tea
Oolong Tea
White Tea

By Flavor

Original
Coffee
Fruit
Chocolate
Others

By Component

Flavor
Creamer
Sweetener
Liquid
Tapioca pearls
Others

By Geography

North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Rest of Europe
Asia-Pacific
India
China
Japan
Australia
Taiwan
Rest of Asia-Pacific
LAMEA
Brazil
Saudi Arabia
South Africa
Turkey
Rest of LAMEA