Margarine is a substitute for butter, prepared from vegetable and animal fats by emulsifying them with water and adding small amount of milk, salt, vitamins, colouring matter, etc.
Shortening is a semi-solid plant-derived fat that can be used as an alternative to butter or similar substances.
First, margarine and shortening are widely used in drying instant noodles, making confectionery and bakery. With the development of economy, not only retail but also food processing needs more margarine and shortening. So, margarine and shortening has a huge market potential.
Second, the Vietnam margarine production has been reached 4236 MT in 2015, from 3545 MT in 2011, with an average growth rate of about 5.15%. Vietnam margarine capacity utilization rate remained at around 68%. Currently the main producing regions are Quang Ninh and Ho Chi Minh.
The Vietnam shortening production has been reached 124644 MT in 2015, from 110368 MT in 2011, with an average growth rate of about 3.68%. Vietnam margarine capacity utilization rate remained at around 70%. Currently the main producing regions are Quang Ninh and Ho Chi Minh too.
According to this study, over the next five years the Margarine & Shortening market will register a xx% CAGR in terms of revenue, the global market size will reach USD xx million by 2024, from USD xx million in 2019. In particular, this report presents the global market share (sales and revenue) of key companies in Margarine & Shortening business, shared in Chapter 3.
This report presents a comprehensive overview, market shares, and growth opportunities of Margarine & Shortening market by product type, application, key manufacturers and key regions and countries.
This study considers the Margarine & Shortening value and volume generated from the sales of the following segments-
Segmentation by product type- breakdown data from 2014 to 2019, in Section 2.3; and forecast to 2024 in section 11.7.
Hard Margarine
Soft Margarine
Liquid Margarine
Powder Margarine
Segmentation by application- breakdown data from 2014 to 2019, in Section 2.4; and forecast to 2024 in section 11.8.
Instant Noodles
Confectionery
Bakery
Others
This report also splits the market by region- Breakdown data in Chapter 4, 5, 6, 7 and 8.
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Spain
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report- Breakdown data in in Chapter 3.
Cai Lan Oils&Fats Industries
Tuong An Vegetable Oil
Golden Hope Nha Be
Tan Binh Vegetable Oil
...
In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key manufacturers and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.
Research objectives
To study and analyze the global Margarine & Shortening consumption (value & volume) by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2024.
To understand the structure of Margarine & Shortening market by identifying its various subsegments.
Focuses on the key global Margarine & Shortening manufacturers, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Margarine & Shortening with respect to individual growth trends, future prospects, and their contribution to the total market.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To project the consumption of Margarine & Shortening submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
