A bitters is traditionally an alcoholic preparation flavored with botanical matter such that the end result is characterized by a bitter, sour, or bittersweet flavor. Numerous longstanding brands of bitters were originally developed as patent medicines, but are now sold as digestifs and cocktail flavorings.
The top players' success underlines the necessity for bitters to move out of the traditional digestif serve at the end of the meal, indeed it would seem that in the old strongholds in east and Western Europe the category is increasingly under pressure. In short bitters' consumers are ageing and producers must find ways of attracting newcomers to the fold. Exploring alternative occasions and ways of drinking bitters rather than as a digestif has created a nice way out of this bottleneck. Versatility is the name of the game but not all of them have these mixology essentials. A new world is opening up for a beautiful liquid with lots of heritage, authenticity and nice narratives thanks to a growing international cocktail trend.
North America and Europe are the main consumption regions of bitters in the world in the past few years and it will keep the same position in the next few years. The market size of Asia-Pacific region will grow fast in the following years.
According to this study, over the next five years the Bitters market will register a 4.5% CAGR in terms of revenue, the global market size will reach US$ 12700 million by 2024, from US$ 9790 million in 2019. In particular, this report presents the global market share (sales and revenue) of key companies in Bitters business, shared in Chapter 3.
This report presents a comprehensive overview, market shares, and growth opportunities of Bitters market by product type, application, key manufacturers and key regions and countries.
This study considers the Bitters value and volume generated from the sales of the following segments:
Segmentation by product type: breakdown data from 2014 to 2019, in Section 2.3: and forecast to 2024 in section 11.7.
Cocktail Bitters
Aperitif Bitters
Digestif Bitters
Medicinal Bitters
Segmentation by application: breakdown data from 2014 to 2019, in Section 2.4: and forecast to 2024 in section 11.8.
Restaurant Service
Retail Service
This report also splits the market by region: Breakdown data in Chapter 4, 5, 6, 7 and 8.
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Spain
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report: Breakdown data in in Chapter 3.
Mast-Jagermeister
Fernet Branca
Stock Spirits Group PLC
Gruppo Campari
Angostura Bitters
Underberg AG
Gammel Dansk
Kuemmerling KG
Unicum
Scrappy's Bitters
Pernod Ricard
In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key manufacturers and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.
Research objectives
To study and analyze the global Bitters consumption (value & volume) by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2024.
To understand the structure of Bitters market by identifying its various subsegments.
Focuses on the key global Bitters manufacturers, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Bitters with respect to individual growth trends, future prospects, and their contribution to the total market.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To project the consumption of Bitters submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
