Craft soda, also known as specialty, small-batch, or artisanal soda, is a kind of soda drink brewed in small batches and contain natural ingredients, including natural sweeteners like pure cane sugar, stevia, and honey.
Craft sodas can cost three times as much as a traditional one and they often are in four packs, rather than six- or 12-packs. For instance, a four-pack of 12-ounce glass bottles of Dry Sparkling, a juniper-flavored soda, costs $5.99, for example, and contain less soda than a regular carbonated beverage. With traditional colas and other soft drinks under attack by nutritionists, craft soft drinks -- also known as artisanal, specialty or small-batch soda -- are capturing share by hyping premium and natural ingredients, creative flavors, limited runs, unusual packaging or their local roots.
North America is the biggest production areas for Craft Soda, taking over 94.97% market share in 2017 (based on output volume), Europe followed the second, with about 4.10% market share. The Consumption market is also concentrated in North America and Europe for now, while sales of Craft Soda in Asia countries may see significant growth in the future.
In the international market, the marketing channels characteristic differ from company to company. The international leading companies prefer setting up factories directly into aimed market, and taking own sales department to expand market. The giant companies are more likely to set their own big agents in some major countries and regions taking charge of regional business building their international market position. Companies in developing countries such as China and India, in contrast, put more effort on relatively direct selling business.
According to this study, over the next five years the Craft Soda market will register a 5.8% CAGR in terms of revenue, the global market size will reach US$ 840 million by 2024, from US$ 600 million in 2019. In particular, this report presents the global market share (sales and revenue) of key companies in Craft Soda business, shared in Chapter 3.
This report presents a comprehensive overview, market shares, and growth opportunities of Craft Soda market by product type, application, key manufacturers and key regions and countries.
This study considers the Craft Soda value and volume generated from the sales of the following segments:
Segmentation by product type: breakdown data from 2014 to 2019, in Section 2.3: and forecast to 2024 in section 11.7.
Natural Craft Soda
Organic Craft Soda
Segmentation by application: breakdown data from 2014 to 2019, in Section 2.4: and forecast to 2024 in section 11.8.
Teenagers
Young Adults
Middle-aged and Elderly
This report also splits the market by region: Breakdown data in Chapter 4, 5, 6, 7 and 8.
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Spain
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report: Breakdown data in in Chapter 3.
Pepsi
Jones Soda Co
Reed's, Inc.
Appalachian Brewing Co
Boylan Bottling Co
SIPP eco beverage co. Inc.
Crooked Beverage Co.
JustCraft Soda
Gus
Q Drinks
Tuxen Brewing Company
In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key manufacturers and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.
Research objectives
To study and analyze the global Craft Soda consumption (value & volume) by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2024.
To understand the structure of Craft Soda market by identifying its various subsegments.
Focuses on the key global Craft Soda manufacturers, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Craft Soda with respect to individual growth trends, future prospects, and their contribution to the total market.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To project the consumption of Craft Soda submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
