Instant coffee, also called soluble coffee, coffee crystals, and coffee powder, is a beverage derived from brewed coffee beans that enables people to quickly prepare hot coffee by adding hot water to the powder or crystals and stirring. Instant coffee is commercially prepared by either freeze-drying or spray drying, after which it can be rehydrated. Instant coffee in a concentrated liquid form is also manufactured.
Instant coffee, also called soluble coffee, coffee crystals, and coffee powder, is a beverage derived from brewed coffee beans that enables people to quickly prepare hot coffee by adding hot water to the powder or crystals and stirring. Instant coffee is commercially prepared by either freeze-drying or spray drying, after which it can be rehydrated. Instant coffee in a concentrated liquid form is also manufactured.
Despite the dominance of fresh coffee in the coffee industry, instant coffee is quickly becoming popular all over the world. Transportation of instant coffee is cheaper, as it has lower shipping weight and volume than beans or ground coffee. Moreover, instant coffee offers convenience in preparation, which increases its demand among the urban consumers.
The new coffee drinkers in the emerging markets find instant coffee alluring as it comes with many benefits and is able to satisfy their evolving tastes. Innovation is another major factor that helps maintain a perennial demand for instant coffee globally. Manufacturers come up with new innovative ideas to develop and improve the quality, aroma and flavor of the instant coffee so that it tastes just like a freshly brewed coffee. Nowadays, single-serve systems have been developed which are more convenient to carry and consume and thus have witnessed a strong growth in both at-home and out-of-home segments.
Currently, Brazil represents the world's largest producer followed by Vietnam. On the basis of consumption, the Europe (sales market share 37%) represented the world's largest instant coffee consumer followed by China (sales market share 12%) and USA (sales market share 11%). As tea still accounts for a majority of the share of hot beverages in various parts of the world, coffee consumption in emerging markets like India and China is restricted only to the urban areas with negligible penetration in the rural and semi urban areas.
The global market for instant coffee is highly consolidated. Major players are Nestle, JDE, The Kraft Heinz, Tata Global Beverages, Unilever, Tchibo Coffee, Starbucks, Power Root, Smucker, Vinacafe, Trung Nguyen and etc.
According to this study, over the next five years the Instant Coffee market will register a 4.2% CAGR in terms of revenue, the global market size will reach USD 30100 million by 2024, from USD 23500 million in 2019. In particular, this report presents the global market share (sales and revenue) of key companies in Instant Coffee business, shared in Chapter 3.
This report presents a comprehensive overview, market shares, and growth opportunities of Instant Coffee market by product type, application, key manufacturers and key regions and countries.
This study considers the Instant Coffee value and volume generated from the sales of the following segments-
Segmentation by product type- breakdown data from 2014 to 2019, in Section 2.3; and forecast to 2024 in section 11.7.
Spray-drying
Freeze-drying
Segmentation by application- breakdown data from 2014 to 2019, in Section 2.4; and forecast to 2024 in section 11.8.
Supermarket
Online Sales
Others
This report also splits the market by region- Breakdown data in Chapter 4, 5, 6, 7 and 8.
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Spain
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report- Breakdown data in in Chapter 3.
Nestle
JDE
The Kraft Heinz
Tata Global Beverages
Unilever
Tchibo Coffee
Starbucks
Power Root
Smucker
Vinacafe
Trung Nguyen
In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key manufacturers and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.
Research objectives
To study and analyze the global Instant Coffee consumption (value & volume) by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2024.
To understand the structure of Instant Coffee market by identifying its various subsegments.
Focuses on the key global Instant Coffee manufacturers, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Instant Coffee with respect to individual growth trends, future prospects, and their contribution to the total market.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To project the consumption of Instant Coffee submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
