Saudi Arabia Men's Grooming Products Market Size to Surpass Value of USD 1.2 Billion by 2030
Saudi Arabia Men's Grooming Products Market is flourishing because of the rising awareness among males about personal care and appearance and a growing level disposable income.
Report Ocean, a leading strategic consulting and market research firm, in its recent study, estimated Saudi Arabia Men's Grooming Products Market size at USD 802.35 million in 2023. During the forecast period between 2024 and 2030, Report Ocean expects Saudi Arabia Men's Grooming Products Market size to expand at a CAGR of 6.14% reaching a value of USD 1,207.53 million by 2030. Saudi Arabia Men's Grooming Products Market is projected to grow at a significant rate due to several factors, including increased consumer disposable income, the impact of influencers, social media, and celebrities, and growing awareness of the importance of cleanliness and physical appearance. During the forecast period, the Saudi Arabian Men's Grooming Products Market is also expected to be driven by the growing launches of grooming products, especially those geared towards males, and their easy availability through offline outlets.
Opportunity - Growing Demand for Sustainable and Organic Grooming Products
Demand for natural, clean-label, and organic men's grooming products has increased as a result of rising consumer awareness about the harmful effects of several chemicals that are frequently used in grooming products, such as shaving creams. An increasing percentage of men are selecting natural grooming products over chemical-filled ones. Recently, there has been an increase in demand for safe, organic, natural, and cruelty-free grooming products in the Saudi Arabia market. As a result, various brands dealing in men's grooming products are launching organic products to grab the larger market share, which is anticipated to drive Saudi Arabia Men's Grooming Products Market over the forecast period.
Impact of Escalating Geopolitical Tensions on Saudi Arabia Men's Grooming Products Market
Escalating geopolitical tensions have had a mixed impact on the growth of Saudi Arabia Men's Grooming Products Market. Geopolitical conflicts have an impact on a number of market factors, such as consumer behavior, inflation, and supply chain management. Access to men's grooming goods is hampered by import limitations resulting from altered trade legislation. The market participants' profit margins are reduced as a result of the supply chain interruptions, which also raise insurance and transportation expenses. Less foreign importation of grooming items, however, could present profitable chances for regional brands and could lead to a shift in customer preference toward homegrown manufacturers of men's grooming products.
Online Distribution Channel to Grow Fastest in Saudi Arabia Market
The online segment is projected to register the highest growth rate in Saudi Arabia Men's Grooming Products Market by distribution channel over the forecast period. The emergence of various online platforms that provide access to wide range of products and heavy discounts offered by these stores drives its market growth. Online shopping offers convenience to its consumers in the form of flexible payment options, easy refund process, and access to customer reviews which assist them in making better purchasing decisions. The other major distribution channels in Saudi Arabia Men's Grooming Products Market include supermarkets & hypermarkets.
Competitive Landscape
Saudi Arabia Men's Grooming Products market is intensely competitive, as a number of companies are competing to gain a significant market share. Key players in the market include L'Oreal, Procter & Gamble (P&G), Unilever, Saudi Cosmetics Company (SCC), Zamzam, Almarai, Naqi, Beiersdorf, and Edgewell Personal Care.
To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and Saudi Arabia Men's Grooming Products Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Saudi Arabia Men's Grooming Products Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.