The global swimwear market revenue was around US$ 20.6 billion in 2023 and is estimated to reach US$ 30.7 billion by 2032, growing at a compound annual growth rate (CAGR) of 4.5% during the forecast period from 2024 to 2032.
Swimwear is a type of clothing that is specifically made for individuals who participate in water sports or activities like swimming, water polo, surfing, water skiing, or even just relaxing by the pool. It shields the wearer from salts in seawater that can cause skin rashes and chlorine, which is found in swimming pools. Fabrics including spandex, nylon, polyester, and other blended fibers are used in its manufacturing because they provide the high elasticity, comfort, and drapability needed for a variety of water activities. Because consumers these days prefer to wear swimwear to outdoor events like restaurant openings, resorts, and shopping centers, as well as pool parties, swimwear has become more and more popular as semi-casual apparel.
Factors Influencing Market Growth
- With the increase in consumer preference for sustainable and eco-friendly swimsuit products, brands are also producing more sustainable and eco-friendly swimsuits. This will propel the market's growth.
- There is a growing inclination among people toward sports activities, which has led to increased participation in swimming and other water-based exercises. This will increase the demand for swimwear, ultimately expanding the market.
- The growth of tourism activities in coastal areas or areas with water bodies and water-based activities is increasing the demand for swimwear, thus propelling market growth.
- Low-quality swimsuit products may restrain market growth.
Impact of COVID-19
COVID-19 negatively impacted the market. This is because of various factors influencing consumer behavior and preferences. Swimsuit sales declined in the early phases of the pandemic due to travel bans, lockdowns, and the closure of beaches and public pools, which reduced opportunities for swimming, tanning, and water sports. There was a decrease in product demand as a result of many people canceling or postponing their trips and social events. Additionally, as fewer consumers had access to physical stores for swimsuit try-ons and purchases, the closure of retail stores and shopping malls further hampered swimwear sales.
Regional Insights
North America dominated the market in 2023. This is because there is a growth in the population in the region that prefers to live a healthy lifestyle, with stronger participation in sports and fitness activities driving market development. Due to technological advancements, fitness, and sports enthusiasts are greatly drawn to products with designs that combine improved performance and comfort. The region's growing interest in wellness and fitness is driving demand for swimwear with performance and athletic features, thus driving the market.
Leading Competitors
- Arena S.p.A
- Boardriders Inc.
- Swimwear Anywhere, Inc.
- Pentland Brands Limited
- Dick's Sporting Goods, Inc.
- Perry Ellis International, Inc.
- Nike Inc.
- PVH Corp.
- The Gap, Inc.
- Adidas AG
- Other Prominent Players

Segmentation Analysis
The global swimwear market segmentation focuses on fabric, end user, distribution channel, and region.
Segmentation based on Fabric
- Polyester
- Nylon
- Neoprene
- Spandex
- Others

Segmentation based on End User
- Women
- Men
- Children

Segmentation based on Distribution Channel
- Online
- Offline
- Hypermarkets and Supermarkets
- Specialty Stores
- Brand Outlet
- Others
Segmentation based on Region

- North America
- The U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Netherlands
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Singapore
- Rest Of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa