Global Home Care Products Market is valued approximately at USD XXX billion in 2019 and is anticipated to grow with a healthy growth rate of more than XX % over the forecast period 2020-2026. The Home Care Products Market includes products which are used to keep hygiene and safety against contagious diseases inside the Home. These products involve Bleach, Dishwashing, Laundry Care and more which are used to keep the house clean and healthy. The rising rate of urbanization and the change in lifestyle owing to the rising disposable income drives the market growth. As with the changing life style, preference towards improved sanitation is increasing which positively impacts the market growth. Further, rising consumer awareness and growing importance of healthier lifestyles coupled with concerns regarding health and hygienic living boosts the market towards growth. Further, the spread of the COVID-19 Pandemic in 2020 has tremendously boosted the consumer awareness regarding home hygiene resulting in an increased sale of the Home Care Products., As mostly everyone is at home during the lockdown, the usage of these Home Care Products is seeing an increase, further providing a surge in the market growth. Further, the World Health Organization in March 2020, released a set of interim guidelines regarding Home Care for Patients with COVID-19 with mild symptoms. These guidelines enforce usage of various Home Care Products on a regular basis to avoid the contamination from the virus. For Instance: the organization urges people to use hand hygiene that is to clean their hands after every work using a hand sanitizer. The guidelines also state the use of household soap and detergents to clean and disinfect bathrooms and toilets on a daily basis. Hence providing a boost in the demand for Home Care Products Market during the Pandemic. Furthermore, as per the survey of National Association for Home care and Hospice conducted between 6th and 17th April in US, more than 40% of the home health agencies reported serving actively infected COVID-19 patients with more than 85% in the New York/New Jersey Area. Additionally, the rising E-commerce sector has provided a push to the growing market. As amid the lockdown the home-delivery of Essential products is done through the use of these E-commerce applications. Which further drives the market towards growth. As per Nielsen Company, traditionally only 20% consumers in China preferred to buy Home goods through E-commerce. However, during the COVID-19 Pandemic this increased to 26%. Hence the rising delivery services by chained retailers will push more Home Care Products through the E-commerce channels concreting the path towards growth.
The regional analysis of global Home Care Products Market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the leading/significant region across the world in terms of market share owing to well established real estate sector and high household expenditure. Whereas, Asia-Pacific is also anticipated to exhibit highest growth rate / CAGR over the forecast period 2020-2026. Factors such as rising disposable income and increasing consumer awareness along with a large manufacturing base would create lucrative growth prospects for the Home Care Products Market across Asia-Pacific region.
Major market player included in this report are:
Unilever
Reckitt Benckiser Group Plc
The Procter & Gamble Company
S.C. Johnson & Son Inc.
Henkel AG & Co. KGaA
Kao Corporation
Church & Dwight Co., Inc.
The Clorox Company
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Product Type:
Air Care
Bleach
Dishwashing
Insecticides
Laundry Care
Surface Care
Toilet Care
By Distribution Channel:
Supermarket/ Hypermarkets
Convenience Stores
Online Stores
Others
By Region:
North America
U.S.
Canada
Europe
UK
Germany
Asia Pacific
China
India
Japan
Latin America
Brazil
Mexico
Rest of the World
Furthermore, years considered for the study are as follows:
Historical year – 2016, 2017, 2018
Base year – 20198
Forecast period – 2020 to 2026
Target Audience of the Global Home Care Products Market in Market Study:
Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors
