Intimate Wear Market Overview :
As intimate wear or apparels are worn as second layer of clothes, it is also referred as second skin. Predominantly, intimate wear is used to alter body shape and maintain personal hygiene. Initially, lingerie was a term for intimate wear worn by women. However, etymology has changed with the emergence of brands, such as Menagerie, that focus on the male intimate wear. Although intimate wear seldom received attention; yet the changing perspective of intimate wear from need-based to aspiration-based results in surge in demand for these apparels. The focus has drifted from only durability and comfort to fashion.
Factors such as changes in lifestyle, rise in awareness regarding hygiene, change in demographic dividend, and customization of product portfolios boost the growth of the intimate wear market. In addition, high fashion consciousness among women is also expected to propel this market. However, prevalence of dermatological conditions in some cases has affected the growth of this market. However, enhancing the fabric being used to manufacture intimate wear offers promising opportunities for the market players.
Furthermore, the market has witnessed a growth in trend of use of stretchable fabric by key players. For instance, Jockey is planning to cater to the rise in demand for stretchable fabric as the fabric offers extra comfort and fitting. Moreover, initiatives taken by government of developing countries such as India has made this market more profitable for market players. For instance, “Make in India†campaign by the Indian government attracts international brands to set up their manufacturing plants in India as this is expected to reduce the cost of operation. Similarly, the U.S. government has designed an innerwear equipped with sensors, to get data about fighters†wellbeing during war. These inner wears are designed in response to rise in rate of pelvic injuries among the armed forces at war zone. Use of manufacturing undergarments with such innovative concepts by industry players is expected to help consumers track health issues as well as provide extra protection.
The global intimate wear market is analyzed by gender, age, price, distribution channel, and region. Based on gender, it is broadly categorized for women and men. Furthermore, women intimate wear comprises shapewear, sleepwear, sportswear, and maternity wear, while for men, it includes vests, briefs, and others. Based on age, the market is divided into age groups of 13â€"17 years, 18â€"35 years, and 36 years & above. Based on price, intimate wears are categorized into luxury, super-premium, premium, medium, economy, and low. Different distribution channels taking part in the supply chain management are mass merchandizers, specialized stores, mono brand stores, and others. Based on region, the market has been analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, Italy, UK, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, and rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa).
The top market players in the global intimate wear market include L Brand Inc., Berkshire Hathaway Inc., American Eagle Outfitters (Aerie), Hanes Brands Inc., Jockey International Inc., Triumph International Ltd., Hanky Panky Ltd., PVH Corporation, MAS Holdings Ltd., and Chantelle SA.
Key Benefits for Intimate Wear Market :
This report provides a quantitative analysis of the current trends, estimations, and dynamics of the global intimate wear market size from 2018 to 2025 to identify the prevailing market opportunities.
The key countries in all the major regions have been mapped based on their market shares.
Porterâ€s Five Forces analysis highlights the potency of the buyers and the suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier buyer network.
A comprehensive analysis of factors that drive and restrict the growth of the global intimate wear market is provided.
An in-depth analysis of the market assists in determining the prevailing market opportunities.
The report includes details of the analysis of the regional and global markets, key players, market segments, application areas, and growth strategies.
Intimate Wear Key Market Segments :
By Gender
Women
Lingerie
Shapewear
Sleepwear
Sportswear
Maternity wear
Men
Vests
Briefs
Regular Briefs
Boxer Briefs
Boxer Shorts
Trunks Briefs
Others
By Age Group
13â€"17 Years
18â€"35 Years
36 Years & AboveÂ
By Price
Luxury
Super-premium
Premium
Medium
Economy
Low
By Distribution Channel
Mass Merchandizers
Mono Brand Stores
Specialized Stores
Others
By Region
North America
U.S.
Canada
Mexico
Europe
France
Germany
UK
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Rest of APAC
LAMEA
Latin America
Middle East
Africa
OTHER PLAYERS
Other prominent players in intimate wear market are as follows.
Beijing Bird Fibrils Garments
Bare Necessities Inc.
Cosmo Lady (China) Holdings
JC Penny Co.
Lise Charmel Lingerie SA
Shenzhen Maniform Lingerie Co. Ltd.,
Beijing Tinsino Clothing Co Ltd Tinsino
Stella McCartney Ltd
Wacoal Corporation
Urban Outfitters Inc.
Wolf Lingerie Ltd.
Shenzhen Huijie Group Co., Ltd.
*Profiles of these players are not included in the report, but can be included on request
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