The global electronic cigarette market is expected to garner $26,839 million by 2023, from $8,610 million in 2016, registering a CAGR of 17.4% from 2017 to 2023. An electronic cigarette is a battery-operated device that emanates dosages of vaporized nicotine or non-nicotine solutions for the user. It aims to provide a similar sensation to inhaling tobacco smoke, without the smoke. Electronic cigarettes are marketed as e-cigarettes, e-cigs, electronic nicotine delivery systems, vaporizer cigarettes, and vape pens. Various smokers opt to electronic cigarette as a way to stop or cut down on smoking.

Electronic cigarette provides consumers with smoke and ash less vaping, thereby making it socially acceptable. Electronic cigarette is less harmful than regular cigarette, which causes reduced health issues as compared to tobacco smoking thereby driving the market growth. Change in lifestyle and preferences, and increased affluence of people in emerging economies is further anticipated to driving the growth of market. Moreover, tobacco manufacturers are focusing on new technology development, which has created significant importance for electronic cigarette. Electronic cigarette manufacturers invest more in technology to sustain in the competitive space to make their products stand ahead of their competitors. Thus, rise in development and innovations of e-cigarette and vapor technology is expected to propel the market growth during the forecast period. However, stringent government rules & regulations on manufacturing of e-cigarette and rise in the number of reported adverse events restrain the market growth.

The global electronic cigarette market is segmented based on product type, flavor, distribution channel, and region. Based on product type, the market is divided into disposable, rechargeable, and modular. Flavor in electronic cigarette includes tobacco, botanical, fruit, sweet, beverage, and others. Based on distribution channel the market is categorized into specialist e-cig shops, online, supermarkets, tobacconist, and others. The market is analyzed based on region into North America, Europe, Asia-Pacific, and LAMEA.

The major players profiled in this study include

Altria Group
British American Tobacco
Imperial Brands
International Vapor Group
Japan Tobacco
Nicotek Llc
Njoy Inc.
Philip Morris International Inc.
Reynolds American Inc.
Vmr Flavours Llc

KEY BENEFITS FOR STAKEHOLDERS

The report provides an in-depth analysis of the current trends, drivers, and dynamics of the global electronic cigarette market to elucidate the prevailing opportunities and potential investment pockets.
It offers qualitative trends as well as quantitative analysis for the period of 2016?2023 to assist stakeholders to understand the market scenario.
In-depth analysis of the key segments demonstrates the product types of electronic cigarette.
Competitive intelligence of the industry highlights the business practices followed by key players across geographies as well as the prevailing market opportunities.
The key players in the market are profiled along with their strategies and developments to understand the competitive outlook of the industry.

KEY MARKET SEGMENTS

By Product Type

Disposable
Rechargeable
Modular

By Flavor

Tobacco
Botanical
Fruit
Sweet
Beverage
Others

By Distribution Channel

Specialist E-cig Shops
Online
Supermarkets
Tobacconist
Others

By Region

North America
U.S.
Canada
Europe
UK
Germany
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
Malaysia
South Korea
India
Australia
Rest of Asia-Pacific
LAMEA
Costa Rica
Paraguay
Israel
South Africa
Rest of LAMEA

KEY PLAYERS

Electronic Cigarettes International Group, Ltd.
Dongguan Wismec Electronics Co., Ltd.
iPV Vaping Technology
Logic Technology Development LLC.
White Cloud Electronic Cigarettes
VOLCANO
Shenzhen Fest Technology Co., Ltd.
LifestylE Cig.
Innokin
AVAIL Vapor

(The aforementioned companies have not been profiled in the report, but can be include on request.)