Laundry detergent is a type of detergent (cleaning agent) that is added for cleaning laundry, commonly mixtures of chemical compounds
Laundry detergent is comprised of surfactants, bleaches, builders, fabric softeners, fragrance and so on. Alcohol ethoxylates (AEO) and linear alkylbenzene sulfonates (LAS) are the commonly used surfactants in the laundry detergent. Laundry detergent can be classified into powder detergent and liquid detergent according to the physical form. Liquid detergent is more and more popular due to its good solubility and minor damage to clothes and human body. In USA and Canada, liquid laundry detergent is the largest consumption type. While in Mexico, people tent to choose powder laundry detergent.
In 2018, North America laundry detergent market is dominated by Procter & Gamble, Henkel and Church & Dwight. P&G is the largest manufacturer in this market with sales value of 4241.96 million USD in 2018. Followed by Henkel and Church & Dwight. Henkel became the second largest supplier in North America since acquisition of Sun Products Corporation in 2016.
Currently, Tide brand is the largest consumption brand in USA. P&G North America famous brands include Tide, Gain and Ariel. Henkel North America famous brands include Purex and Persil. Arm & Hammer, Oxi Clean and XTRA are also famous brands of Church & Dwight in USA.
According to this study, over the next five years the Laundry Detergent market will register a xx% CAGR in terms of revenue, the global market size will reach US$ xx million by 2024, from US$ xx million in 2019. In particular, this report presents the global market share (sales and revenue) of key companies in Laundry Detergent business, shared in Chapter 3.
This report presents a comprehensive overview, market shares, and growth opportunities of Laundry Detergent market by product type, application, key manufacturers and key regions and countries.
This study considers the Laundry Detergent value and volume generated from the sales of the following segments:
Segmentation by product type: breakdown data from 2014 to 2019, in Section 2.3; and forecast to 2024 in section 11.7.
Liquid Laundry Detergent
Powder Laundry Detergent
Other Laundry Detergent (Packet/Bar)
Segmentation by application: breakdown data from 2014 to 2019, in Section 2.4; and forecast to 2024 in section 11.8.
Home Use
Commercial Use
This report also splits the market by region: Breakdown data in Chapter 4, 5, 6, 7 and 8.
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Spain
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report: Breakdown data in in Chapter 3.
Procter & Gamble
Henkel
Church & Dwight
ECOS
Charlie's Soap
Amway
Nuby
Norwex
F?brica de Jab?n la Corona
In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key manufacturers and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.
Research objectives
To study and analyze the global Laundry Detergent consumption (value & volume) by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2024.
To understand the structure of Laundry Detergent market by identifying its various subsegments.
Focuses on the key global Laundry Detergent manufacturers, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Laundry Detergent with respect to individual growth trends, future prospects, and their contribution to the total market.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To project the consumption of Laundry Detergent submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
