The global pay TV market size was US$ 181.8 billion in 2021. The global pay TV market is forecast to grow to US$ 205.8 billion by 2030 by growing at a compound annual growth rate (CAGR) of 1.9% during the forecast period from 2022 to 2030. 
Pay TV is a subscription model to a television service. Pay TV, often known as subscription television, is a method by which television programs are sent encrypted to those who have paid for them. Pay TV offers both local and exclusive programming.

Factors Influencing the Market
The growing trend of internet-based streaming services will primarily boost the growth of the pay TV market during the forecast period. Moreover, users are rapidly shifting from traditional broadcasting modes to internet-based streaming. Thus, it will offer lucrative growth opportunities for the pay TV market during the study period. 
In recent years, pay TV technology has advanced substantially. Pay TV boost workplace effectiveness, productivity, and compliance, which is anticipated to be profitable when the technology matures. Apart from that, growing evolution in the industry is expected to bring untapped growth opportunities for the market. For instance, Pay TV operators in Nigeria have increased viewing options by allowing access to global programs, including sports and entertainment.
On the flip side, issues related to content security may hamper the growth of the pay TV market during the study period.

COVID-19 Impact Analysis
In the wake of the COVID-19 pandemic, the market witnessed significant growth in the number of internet users. The demand for the subscription model steadily increases, which resulted in the smooth growth of the pay TV market. Apart from that, the work-from-home model and shutdown of schools and other places significantly inclined the users toward entertainment. As a result, it substantially escalated the demand for pay TV services.

Regional Analysis
The pay TV market in Asia-Pacific is anticipated to grow at the highest CAGR among all regions. The region is still undergoing expanding digitalization. Consequently, viewers continue to rely on television for video material. The industry is therefore anticipated to see a variety of growth prospects in the area. Other factors like growing government initiatives and investments in developing nations; a surge in internet users, and a rise in the demand for online programming on pay TV will accelerate the market growth during the study period. Many markets heavily use new technology, particularly smartphones and television. The region's relatively lower internet costs and daily content updates are forecast to be opportunistic for the pay-TV market during the study period.

Competitors in the Market
• DirecTV
• Xfinity (Comcast Corporation)
• Charter Communications (Spectrum)
• DISH Network Corporation
• Rostelecom
• Tata Sky
• Airtel Digital TV
• Dish TV India Limited
• Foxtel
• Other Prominent Players

Market Segmentation
The global pay-TV market segmentation focuses on Type, Application, and Region. 
By Type Outlook 
• Cable TV
• Satellite TV
• IPTV
By Application Outlook 
• Residential
• Commercial
By Region
● North America
o The U.S.
o Canada
o Mexico
● Europe
▪ Western Europe
o The UK
o Germany
o France
o Italy
o Spain
o Rest of Western Europe
▪ Eastern Europe
o Poland
o Russia
o Rest of Eastern Europe
● Asia Pacific
o China
o India
o Japan
o Australia & New Zealand
o ASEAN
o Rest of Asia Pacific
● Middle East & Africa (MEA)
o UAE
o Saudi Arabia
o South Africa
o Rest of MEA
● South America
o Brazil
o Argentina
o Rest of South America