The global optical brighteners market size was US$ 1.1 billion in 2021. The global optical brighteners market size is estimated to reach US$ 1.8 billion by 2030, growing at a compound annual growth rate (CAGR) of 6.1% during the forecast period from 2022 to 2030.
Optical brighteners are also identified as fluorescent brightening agents, whitening agents, hydrophilic water-soluble compounds, and chemical agents. They are mainly derivatives of triazine-stilbenes imidazolines, coumarins, triazoles, diazoles, biphenyl-stilbenes, benzoxazole, and others. They are utilized in different end-use industries such as packaging, paper, cosmetics, textile, and others due to less toxicity and whitening agent.

Factors Influencing Market Growth

• The fast growth in the population in both developed and developing economies drive overall market growth.
• The increase in the import and export of different cosmetics and skin care products drive the overall market growth.
• The increased focus on the cosmetic sector has raised the demand for optical brighteners where optical brighteners act as color-correcting and brightening additives in different skincare and personal care products such as shampoo, and conditioners. Thus, driving the overall market growth.

Effect of the COVID-19 Pandemic

COVID-19 had a severe impact on the overall market. The optical brighteners market has staggering and unprecedented impact due to the wake of COVID-19, due to the disorders in the supply chain for different optical brightener products. However, increasing awareness related to health and sustainable development has surged the production of optical brighteners which in turn has raised the need for optical brighteners products. Thus, driving the overall market growth.

Regional Analysis

The Asia-Pacific has the highest market size and is anticipated to grow at the highest CAGR during the analysis period, with a major share in the global market. This is due to the increasing need from the textile industry where optical brighteners are utilized as brightening and fluorescent agents for finishing textiles' major share in the overall market. This is due to the increasing need from the textile industry where optical brighteners are utilized as brightening and fluorescent agents for finishing textiles.

Leading Competitors
The prominent players in the global optical brighteners market are:
• RPM International Corp
• Aron Universal Limited
• Huntsman International
• Clariant Chemicals
• EASTMAN CHEMICAL COMPANY
• Milliken & Company
• Archroma Management
• Teh Fong Min International
• AKZO NOBEL
• Others
Segmentation Analysis
The global optical brighteners market segmentation focuses on Application, End Use, and Region.
Segmentation on the basis of Application
• Detergent Brightener
• Paper Brightening
• Fiber Whitening
• Textile Whitening
• Cosmetics
• Other

Segmentation on the basis of End Use
• Consumer product
• Security and safety
• Textiles and Apparel
• Packaging
• Others

Segmentation on the basis of Region
• North America
• The U.S.
• Canada
• Mexico
• Europe
• Western Europe
• The UK
• Germany
• France
• Italy
• Spain
• Rest of Western Europe
• Eastern Europe
• Poland
• Russia
• Rest of Eastern Europe
• Asia Pacific
• China
• India
• Japan
• Australia & New Zealand
• ASEAN
• Rest of Asia Pacific
• Middle East & Africa (MEA)
• UAE
• Saudi Arabia
• South Africa
• Rest of MEA
• South America
• Brazil
• Argentina
• Rest of South America