Indonesia Automotive Aftermarket Service Market Report (2025-2033)

Market Overview

The Indonesia Automotive Aftermarket Service Market is poised for significant expansion from 2025 to 2033, fueled by the growing vehicle population, rising consumer awareness of vehicle maintenance, and increasing digitalization in service offerings. The automotive sector is one of Indonesia’s key industries, contributing significantly to the country's economy. As of 2024, Indonesia has over 25 million passenger vehicles and more than 120 million two-wheelers on the road, a number that is expected to rise steadily due to increasing vehicle ownership, urbanization, and the expanding middle class.

Market Size and Growth Forecast

In 2024, the Indonesia automotive aftermarket service market was valued at approximately IDR 85 trillion (USD 5.5 billion). The market is projected to grow at a CAGR of 6.8%, reaching an estimated value of IDR 160 trillion (USD 10 billion) by 2033. This growth is attributed to the rising demand for routine maintenance services, spare parts replacement, collision repair, and digital service platforms that enhance customer accessibility to automotive solutions.

The increasing penetration of electric vehicles (EVs) and hybrid vehicles is also contributing to the demand for specialized repair and maintenance services, as these vehicles require advanced diagnostic tools, battery management services, and software-based repair solutions.

Key Market Growth Factors

Rising Vehicle Ownership and Aging Fleet

• Indonesia’s automobile ownership rate is steadily increasing, with passenger vehicle sales surpassing 1.2 million units annually.
• The aging vehicle fleet (3-8 years old) requires more frequent repairs and maintenance, fueling the growth of the aftermarket service industry.
• With over 120 million motorcycles on Indonesian roads, the two-wheeler service segment accounts for a significant portion of the aftermarket demand.
• Growing Demand for Preventive Maintenance Services
• Expansion of Digital Service Platforms
• Vehicle owners are becoming more proactive in routine servicing, such as oil changes, tire rotations, brake replacements, and engine diagnostics, to extend vehicle lifespan.
• The rise in certified service workshops is increasing customer trust in aftermarket repairs.
• Automotive service providers are investing in online appointment booking, AI-powered diagnostics, and mobile-based service tracking.

Companies like Auto2000 and Shop&Drive have integrated digital solutions to offer seamless customer experiences.

• Increasing Preference for Multi-Brand Service Centers
• While OEM (Original Equipment Manufacturer) service centers dominate the new vehicle segment, multi-brand service centers are gaining traction due to lower costs and accessibility.
• Multi-brand service providers offer flexible repair solutions for both new and used vehicles, providing an affordable alternative to manufacturer-authorized service centers.
• Surge in Demand for Used Car Repairs and Customization Services
• Government Policies Supporting the Automotive Aftermarket
• The used car market in Indonesia is booming, driving the demand for vehicle refurbishment, repainting, and performance tuning services.
• Consumers are customizing their vehicles with accessories, audio systems, and performance enhancements, contributing to aftermarket growth.
• The Indonesian government is promoting automotive localization and sustainable mobility, driving investments in automotive repair networks and spare parts distribution.
• Incentives for EV adoption are pushing service providers to develop expertise in EV battery repairs, charging infrastructure maintenance, and software updates.

Market Constraints and Challenges

• Price Sensitivity of Consumers: Many vehicle owners prefer low-cost repair services, leading to competition between authorized workshops, local garages, and online service aggregators.
• Dominance of Unorganized Market Players: Over 70% of Indonesia’s aftermarket services are provided by unregulated mechanics and independent workshops, creating challenges for quality control and standardization.
• Limited Availability of Skilled Technicians for EV and Hybrid Vehicles: The demand for EV repair and diagnostics training programs is rising, but a lack of skilled labor remains a challenge.

Emerging Opportunities in the Market

• Expansion of Mobile Vehicle Servicing: Startups and automotive giants are investing in on-demand car servicing, where mechanics visit customers’ locations for minor repairs, battery replacement, and oil changes.
• Growth of Subscription-Based Auto Maintenance Plans: Consumers are opting for monthly or annual service plans that cover routine check-ups, roadside assistance, and spare parts replacement.
• Rise of Sustainable and Green Automotive Services: The demand for eco-friendly lubricants, energy-efficient tires, and biodegradable car cleaning solutions is increasing as sustainability awareness grows.

Market Segmentation

By Vehicle Type:

• Passenger Cars 
• Commercial Vehicles 
• Two-Wheelers 

By Service Type:

• Routine Maintenance & Inspection 
• Repair & Replacement Services 
• Body Repair & Cosmetic Services 
• Customization & Performance Enhancement 

By Service Provider:

• OEM Service Centers 
• Multi-Brand Service Centers 
• Unorganized Garages & Local Mechanics

By Booking Mode:

• Online 
• Offline 

Competitive Landscape

The Indonesia Automotive Aftermarket Service Market is highly competitive, with the presence of OEM service centers, independent repair workshops, digital-first service providers, and local mechanics.

Key Players in the Market

OEM-Affiliated Service Providers:

• Auto2000 – Toyota-affiliated service network with over 125 workshops nationwide.
• Honda Authorized Service Centers – Catering to Honda passenger and commercial vehicles.
• Daihatsu Astra Service Centers – Providing routine maintenance and warranty-based repairs.

Independent & Multi-Brand Service Chains:

• Shop&Drive – Offering quick service solutions, battery replacement, and lubricants.
• CARfix – Growing network of multi-brand workshops, focusing on transparent pricing.
• Mekanik.id – A digital-first automotive repair startup providing doorstep servicing.

E-Commerce and Digital Platforms in Auto Services:

• GoAuto (by Gojek) – Connecting vehicle owners with mechanics via an on-demand platform.
• Otobursa.com – Online marketplace for spare parts, accessories, and service packages.
• Tokopedia Otomotif – E-commerce hub for automotive maintenance products.

Future Outlook (2025-2033)

Growth in Digital & AI-Powered Automotive Services

• AI-driven diagnostics will improve predictive maintenance, helping customers prevent breakdowns.
• Online platforms will dominate service bookings, reducing dependence on walk-in repairs.

Expansion of EV-Specific Repair Services

• EV battery replacements, software upgrades, and diagnostic services will see strong demand.
• Dedicated hybrid and EV service centers will expand in urban locations.

Localization of Spare Parts Manufacturing

• Indonesian companies will invest in local spare parts production to reduce dependence on imports.

Growth in Roadside Assistance & Insurance-Linked Repairs

• Auto insurers will integrate roadside assistance programs into repair services.
• Subscription-based auto maintenance packages will rise in popularity.

Conclusion

The Indonesia Automotive Aftermarket Service Market is on a strong growth trajectory, with technological advancements, increased consumer spending on vehicle maintenance, and the expansion of digital service platforms fueling demand. The market is expected to surpass IDR 160 trillion (USD 10 billion) by 2033, creating substantial opportunities for OEM workshops, multi-brand service centers, and digital automotive startups.