Automotive seat heater is installed in the automotive seat and can produce heat when energizing. It is composed of heater chip, wiring harness, integrated temperature control module, switches and insurance. The heater chip is usually made of carbon fiber, composite fiber or resistance wire.
Demand for Automotive Seat Heater has mainly been driven by people?s increasing demand for a comfortable style of life, etc. National policies are the main growth catalysts for the market.
The major consumption regions of Automotive Seat Heater are United States, Europe, Japan and China, which accounting for about 90 % of sales market share in total. Europe is the largest sales region (sales share 38.70% in 2016).
Automotive seat heater is mainly produced by Gentherm and Kongsberg, and these two companies occupied about 80% market share by revenue in 2016.
Automotive seat heater can be divided into carbon fiber heater and composite fiber heater. In OEMs market, carbon fiber heater is almost replaced by composite fiber heater, for the process of carbon fiber heater is more complicated.
Although sales of automotive seat heater brought a lot of opportunities, the industry barrier is rather high and the automotive industry supply chain is rather closed. Therefore, the study group recommends the new entrants who just having money but without technical advantage and downstream support, do not to enter into the automotive seat heater field hastily.
According to this study, over the next five years the Automotive seat heater market will register a 3.2% CAGR in terms of revenue, the global market size will reach USD 630 million by 2024, from USD 520 million in 2019. In particular, this report presents the global market share (sales and revenue) of key companies in Automotive seat heater business, shared in Chapter 3.
This report presents a comprehensive overview, market shares, and growth opportunities of Automotive seat heater market by product type, application, key manufacturers and key regions and countries.
This study considers the Automotive seat heater value and volume generated from the sales of the following segments-
Segmentation by product type- breakdown data from 2014 to 2019, in Section 2.3; and forecast to 2024 in section 11.7.
Composite Metal Heater
Carbon Fiber Heater
Segmentation by application- breakdown data from 2014 to 2019, in Section 2.4; and forecast to 2024 in section 11.8.
Normal Car
SUV
MPV
This report also splits the market by region- Breakdown data in Chapter 4, 5, 6, 7 and 8.
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Spain
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report- Breakdown data in in Chapter 3.
Gentherm
Kongsberg
I.G.Bauerhin
Panasonic
ACTIVline
Check Corporation
Champion
Seat Comfort Systems
Tachibana
Goldern Time
Hxbest
SET Electronics
Hengfei Electronic
Firsten
Sincer
Langech
In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key manufacturers and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.
Research objectives
To study and analyze the global Automotive seat heater consumption (value & volume) by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2024.
To understand the structure of Automotive seat heater market by identifying its various subsegments.
Focuses on the key global Automotive seat heater manufacturers, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Automotive seat heater with respect to individual growth trends, future prospects, and their contribution to the total market.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To project the consumption of Automotive seat heater submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
