CHAPTER 1 INTRODUCTION

1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS
1.3. KEY MARKET SEGMENTS
1.4. RESEARCH METHODOLOGY

1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models

CHAPTER 2 EXECUTIVE SUMMARY

2.1. CXO PERSPECTIVES

CHAPTER 3 MARKET OVERVIEW

3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS

3.2.1. Top winning strategies
3.2.2. Top investment pockets

3.3. PORTERS FIVE FORCES ANALYSIS

3.3.1. Low-to-Moderate bargaining power of suppliers
3.3.2. Low-to-moderate threat of new entrants
3.3.3. Low threat of substitutes
3.3.4. High intensity of rivalry
3.3.5. Moderate-to-high bargaining power of buyers

3.4. MARKET SHARE ANALYSIS (%), 2016
3.5. MARKET DYNAMICS

3.5.1. Drivers

3.5.1.1. Boom in social media and advertising
3.5.1.2. Increase in digital marketing budget

3.5.2. Restraints

3.5.2.1. Lack of skilled personnel for coding and handling the marketing software
3.5.2.2. Increased complexities

3.5.3. Opportunities

3.5.3.1. Emergence of SaaS based solutions
3.5.3.2. Improved employee training

3.5.4. Top impacting factors

CHAPTER 4 DIGITAL MARKETING SOFTWARE MARKET, BY TYPE

4.1. OVERVIEW
4.2. INTERACTION SYSTEMS

4.2.1. Key market trends
4.2.2. Key growth factors and opportunities
4.2.3. Market size and forecast

4.3. DATA & ANALYTICS SYSTEMS

4.3.1. Key market trends
4.3.2. Key growth factors and opportunities
4.3.3. Market size and forecast

4.4. CONTENT PRODUCTION & MANAGEMENT

4.4.1. Key market trends
4.4.2. Key growth factors and opportunities
4.4.3. Market size and forecast

4.5. MANAGEMENT & ADMINISTRATION-ORIENTED APPS

4.5.1. Key market trends
4.5.2. Key growth factors and opportunities
4.5.3. Market size and forecast

CHAPTER 5 DIGITAL MARKETING SOFTWARE MARKET, BY DEPLOYMENT MODEL

5.1. OVERVIEW
5.2. ON-PREMISE

5.2.1. Key market trends
5.2.2. Key growth factors and opportunities
5.2.3. Market size and forecast

5.3. CLOUD

5.3.1. Key market trends
5.3.2. Key growth factors and opportunities
5.3.3. Market size and forecast

CHAPTER 6 DIGITAL MARKETING SOFTWARE MARKET, BY INDUSTRY VERTICAL

6.1. OVERVIEW
6.2. RETAIL

6.2.1. Key market trends
6.2.2. Key growth factors and opportunities
6.2.3. Market size and forecast

6.3. MEDIA & ENTERTAINMENT

6.3.1. Key market trends
6.3.2. Key growth factors and opportunities
6.3.3. Market size and forecast

6.4. MANUFACTURING

6.4.1. Key market trends
6.4.2. Key growth factors and opportunities
6.4.3. Market size and forecast

6.5. HIGH-TECH & IT

6.5.1. Key market trends
6.5.2. Key growth factors and opportunities
6.5.3. Market size and forecast

6.6. BFSI

6.6.1. Key market trends
6.6.2. Key growth factors and opportunities
6.6.3. Market size and forecast

6.7. OTHERS (AUTOMOTIVE AND HEALTHCARE)

6.7.1. Key market trends
6.7.2. Key growth factors and opportunities
6.7.3. Market size and forecast

CHAPTER 7 DIGITAL MARKETING SOFTWARE MARKET, BY GEOGRAPHY

7.1. OVERVIEW
7.2. NORTH AMERICA

7.2.1. Key market trends
7.2.2. Key growth factors and opportunities
7.2.3. Market size and forecast, by country
7.2.4. Market size and forecast, by industry vertical
7.2.5. U.S.

7.2.5.1. Market size and forecast, by type
7.2.5.2. Market size and forecast, by deployment type
7.2.5.3. Market size and forecast, by industry vertical

7.2.6. Canada

7.2.6.1. Market size and forecast, by type
7.2.6.2. Market size and forecast, by deployment type
7.2.6.3. Market size and forecast, by industry vertical

7.2.7. Mexico

7.2.7.1. Market size and forecast, by type
7.2.7.2. Market size and forecast, by deployment type
7.2.7.3. Market size and forecast, by industry vertical

7.3. EUROPE

7.3.1. Key market trends
7.3.2. Key growth factors and opportunities
7.3.3. Market size and forecast, by country
7.3.4. Market size and forecast, by industry vertical
7.3.5. Germany

7.3.5.1. Market size and forecast, by type
7.3.5.2. Market size and forecast, by deployment type
7.3.5.3. Market size and forecast, by industry vertical

7.3.6. UK

7.3.6.1. Market size and forecast, by type
7.3.6.2. Market size and forecast, by deployment type
7.3.6.3. Market size and forecast, by industry vertical

7.3.7. France

7.3.7.1. Market size and forecast, by type
7.3.7.2. Market size and forecast, by deployment type
7.3.7.3. Market size and forecast, by industry vertical

7.3.8. Rest of Europe

7.3.8.1. Market size and forecast, by type
7.3.8.2. Market size and forecast, by deployment type
7.3.8.3. Market size and forecast, by industry vertical

7.4. ASIA-PACIFIC

7.4.1. Key market trends
7.4.2. Key growth factors and opportunities
7.4.3. Market size and forecast, by country
7.4.4. Market size and forecast, by industry vertical

7.4.5. China

7.4.5.1. Market size and forecast, by type
7.4.5.2. Market size and forecast, by deployment type
7.4.5.3. Market size and forecast, by industry vertical

7.4.6. Japan

7.4.6.1. Market size and forecast, by type
7.4.6.2. Market size and forecast, by deployment type
7.4.6.3. Market size and forecast, by industry vertical

7.4.7. India

7.4.6.1. Market size and forecast, by type
7.4.6.2. Market size and forecast, by deployment type
7.4.6.3. Market size and forecast, by industry vertical

7.4.8. Rest of Asia-Pacific

7.4.8.1. Market size and forecast, by type
7.4.8.2. Market size and forecast, by deployment type
7.4.8.3. Market size and forecast, by industry vertical

7.5. LAMEA

7.5.1. Key market trends
7.5.2. Key growth factors and opportunities
7.5.3. Market size and forecast, by country
7.5.4. Market size and forecast, by industry vertical
7.5.5. Latin America

7.5.5.1. Market size and forecast, by type
7.5.5.2. Market size and forecast, by deployment type
7.5.5.3. Market size and forecast, by industry vertical

7.5.6. The Middle East

7.5.6.1. Market size and forecast, by type
7.5.6.2. Market size and forecast, by deployment type
7.5.6.3. Market size and forecast, by industry vertical

7.5.7. Africa

7.5.7.1. Market size and forecast, by type
7.5.7.2. Market size and forecast, by deployment type
7.5.7.3. Market size and forecast, by industry vertical

CHAPTER 8 COMPANY PROFILES

8.1. ADOBE SYSTEMS

8.1.1. Company overview

8.1.1.1. Company snapshot

8.1.2. Business performance
8.1.3. Strategic moves & developments

8.2. ORACLE CORPORATION

8.2.1. Company overview

8.2.1.1. Company snapshot

8.2.2. Business performance
8.2.3. Strategic moves & developments

8.3. IBM CORPORATION

8.3.1. Company overview

8.3.1.1. Company snapshot

8.3.2. Business performance
8.3.3. Strategic moves & developments

8.4. SAP AG

8.4.1. Company overview

8.4.1.1. Company snapshot

8.4.2. Business performance
8.4.3. Strategic moves & developments

8.5. MICROSOFT CORPORATION

8.5.1. Company overview

8.5.1.1. Company snapshot

8.5.2. Business performance
8.5.3. Strategic moves & developments

8.6. SALESFORCE.COM, INC.

8.6.1. Company overview

8.6.1.1. Company snapshot

8.6.2. Business performance
8.6.3. Strategic moves & developments

8.7. HUBSPOT, INC.

8.7.1. Company overview

8.7.1.1. Company snapshot

8.7.2. Business performance
8.7.3. Strategic moves & developments

8.8. MARKETO INC.

8.8.1. Company overview

8.8.1.1. Company snapshot

8.8.2. Business performance
8.8.3. Strategic moves & developments

8.9. SAS INSTITUTE, INC.

8.9.1. Company overview

8.9.1.1. Company snapshot

8.9.2. Business performance
8.9.3. Strategic moves & developments

8.10. HP DEVELOPMENT COMPANY, L.P.

8.10.1. Company overview

8.10.1.1. Company snapshot

8.10.2. Business performance
8.10.3. Strategic moves & developments