CHAPTER 1 INTRODUCTION

1.1. report description
1.2. key benefits
1.3. key market segments
1.4. research methodology

1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models

CHAPTER 2 EXECUTIVE SUMMARY

2.1. CXO PERSPECTIVE

CHAPTER 3 MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key findings

3.2.1. Top investment pockets
3.2.2. Top winning strategies

3.3. Porters five force analysis

3.3.1. Bargaining power of buyers
3.3.2. Bargaining power of suppliers
3.3.3. Degree of competition
3.3.4. Threat of new entrants
3.3.5. Threat of substitutes

3.4. Market Player Positioning
3.5. Market Dynamics

3.5.1.1. Increasing data usage and internet penetration
3.5.1.2. Increased smartphone users
3.5.1.3. Rising standards of living in developing countries

3.5.2. Restraints

3.5.2.1. Lack of high speed connectivity in developing and underdeveloped regions
3.5.2.2. Uncertainty of enterprises in developing their own applications

3.5.3. Opportunities

3.5.3.1. Growing investment on digitalization

CHAPTER 4 MOBILE APPLICATION MARKET, BY MARKETPLACE

4.1. Overview
4.2. Apple App Store

4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast

4.3. Google Play Store

4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast

4.4. Other Marketplaces

4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market size and forecast

CHAPTER 5 MOBILE APPLICATION MARKET, BY APP CATEGORY

5.1. Overview
5.2. Gaming

5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast

5.3. Music & Entertainment

5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast

5.4. Health & fitness

5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast

5.5. Travel & Hospitality

5.5.1. Key market trends, growth factors, and opportunities
5.5.2. Market size and forecast

5.6. e-Commerce & Retail

5.6.1. Key market trends, growth factors, and opportunities
5.6.2. Market size and forecast

5.7. Education & learning

5.7.1. Key market trends, growth factors, and opportunities
5.7.2. Market size and forecast

5.8. Others

5.8.1. Key market trends, growth factors, and opportunities
5.8.2. Market size and forecast

CHAPTER 6 MOBILE APPLICATION MARKET, BY GEOGRAPHY

6.1. OVERVIEW
6.2. North America

6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast, by country
6.2.3. Market size and forecast, by marketplace
6.2.4. Market size and forecast, by app category

6.2.4.1. U.S.
6.2.4.1. Canada
6.2.4.2. Mexico

6.3. Europe

6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast, by country
6.3.3. Market size and forecast, by marketplace
6.3.4. Market size and forecast, by app category

6.3.4.1. UK
6.3.4.2. Germany
6.3.4.3. France
6.3.4.4. Italy
6.3.4.5. Rest of Europe

6.4. Asia-Pacific

6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast, by country
6.4.3. Market size and forecast, by marketplace
6.4.4. Market size and forecast, by app category

6.4.4.1. China
6.4.4.2. Japan
6.4.4.3. South Korea
6.4.4.4. India
6.4.4.5. Rest of Asia-Pacific

6.5. LAMEA

6.5.1. Key market trends, growth factors & opportunities
6.5.2. Market size and forecast, by region
6.5.3. Market size and forecast, by marketplace
6.5.4. Market size and forecast, by app category

6.5.4.1. Latin America
6.5.4.1. Middle East
6.5.4.2. Africa