The global popcorn market size was US$ 10,391.4 million in 2021. The global popcorn market size is estimated to reach US$ 16,539.8 million by 2030, growing at a compound annual growth rate (CAGR) of 5.3% during the forecast period from 2022 to 2030.
Popcorn is the most famous snack that slips into the category of instant, healthy, and convenient food. It is made by heating the corn kernels in a pot, kettle, or stovetop by including butter or vegetable oil.
Factors Influencing Market Growth
- The growing disposable income, desire to live a healthy life, and shift in lifestyles, drive the expansion of the overall market.
- The emergence of microwave popcorn is the primary factor that drives the overall market expansion.
- The increasing need for popcorn as an on-the-go snack and its availability in a vast variety of flavors drive the overall market expansion.
Effect of the COVID-19 Pandemic
COVID-19 had a severe impact on the overall market expansion. The pandemic resulted in the implementation of lockdown rules worldwide and public and commercial spaces like fairs, movie theatres, and carnivals was limited to the remaining operative. This leads to huge failures in the overall market growth. However, the need for microwave popcorn was raised during COVID-19. People noticed popcorn as a type of convenience food during the lockdown and increased holiday hours at home.
Regional Analysis
North America has recorded a dominant market share in the overall market. Higher corn production in the states of the U.S. and high disposable income, Availability of raw materials, and the popularity of eating popcorn as snacks in sports events, theaters, and public places are the primary factors driving the overall market growth in the region.
Leading Competitors
The prominent players in the global popcorn market are:
- Eagle Family Foods
- Intersnack Group
- Conagra Brands
- The Hain Celestial Group
- Quinn Foods
- Weaver Popcorn Company
- The Hershey Company
- Snyder's-Lance
- Pepsico
- Others
Segmentation Analysis
The global popcorn market segmentation focuses on End User, Type, Shape, and Region.
Segmentation on the basis of End User
- Household
- Commercial
Segmentation on the basis of Type
- Microwave
- Ready To Eat
Segmentation on the basis of Shape
- Butterfly
- Mushroom
Segmentation on the basis of Region
- North America
- The U.S.
- Canada
- Mexico
- Europe
- Western Europe
- The UK
- Germany
- France
- Italy
- Spain
- Rest of Western Europe
- Eastern Europe
- Poland
- Russia
- Rest of Eastern Europe
- Asia Pacific
- China
- India
- Japan
- Australia & New Zealand
- ASEAN
- Rest of Asia Pacific
- Middle East & Africa (MEA)
- UAE
- Saudi Arabia
- South Africa
- Rest of MEA
- South America
- Brazil
- Argentina
- Rest of South America