The global mixer grinder market size was US$ 12.7 billion in 2021. The global mixer grinder market size is estimated to reach US$ 17.6 billion by 2030, growing at a compound annual growth rate (CAGR) of 3.7% during the forecast period from 2022 to 2030.
Mixer grinders are power-operated kitchen appliances that are used to mix flour, food, and batter. They can also be used for mashing, shredding, and tossing. It consists of a stand and a head, where the head includes the mixing mechanism to which a variety of mixing equipment can be attached in the mixer.
Factors Affecting Market Growth
An increase in business-related travel and growth in the number of food joints such as hotels and restaurants due to commercial end-users driving the global market.
Most of the foods that people cook demand extensive mixing and making the dough is a difficult process when done by hand. Due to such difficulties, consumers started buying mixer grinders to make such methods easier and more efficient, which is leading to the growth of the global market.
There is a rapid growth in the number of residential customers who are creating an interest in cooking and baking a wide variety of foods and desserts at home. This rising interest among consumers boosts the global market.
High price of the mixer grinder may slow down the overall market growth.
Impact Analysis of COVID-19
COVID-19 had a slightly positive impact on the global mixer grinder market. The market was hit a bit in the early months of the pandemic by disorders to supply chains and distribution channels. However, these disadvantages were compensated for in the later stages. During the lockdown, people started indulging in their hobbies of cooking and baking, which led to a considerable number of people joining the trend of making new dishes. This led to a rise in the purchase of mixer grinders, as customers were examining methods to make these dishes without spending a lot of energy. In addition, sales of stand mixers and traditional mixers have also grown through online channels, as mortar and brick shops were mostly closed during the pandemic.
North America dominated the global mixer grinder market in 2021. This is due to the rising inventions in stand mixers, multiple mixing presets, such as built-in weighing scales, and a large number of mixing attachments for various types of mixing, which are growing the popularity of these mixers. Engaged stakeholders are also executing some special designs in mixer grinders, which helps in the growth of the global mixer grinder market in the region.
The prominent players in the global mixer grinder market are:
HAVELLS GLOBAL LIMITED
The global mixer grinder market segmentation focus on Product Type, End User, Distribution channel, and Region.
Segmentation on the basis of Product Type
Segmentation on the basis of End User
Segmentation on the basis of Distributional Channel
Segmentation on the basis of Region
Rest of Western Europe
Rest of Eastern Europe
Australia & New Zealand
Rest of Asia Pacific
Middle East & Africa (MEA)
Rest of MEA
Rest of South America